FS Insider: Behind-the-Scenes of #theSearchIsOnWithFactSuite Campaign - From Ideation to Impact

Over the past decade, FactSuite has earned a reputation as one of India's most premium authentication, evaluation, and verification service providers. We provide Employee background verification services, Tenant verification services, and Support staff verification services to meet the needs of clients across the globe. Our focus on tenant background verification is rooted in our belief that it is one of the most crucial aspects of the rental process, as landlords benefit directly from the increased security that comes with a verification.

Employee background screening has been a standard practice in the corporate world for many years, as companies aim to ensure the safety and integrity of their workforce. Tenant background checks have grown increasingly vital in recent years, especially with a rising number of people coming to cities to pursue their dreams. With the growing population of metropolitan regions, screening potential tenants has become critical in preventing crime and fraud.

This reality necessitates that both landlords and tenants take proactive steps to mitigate risks and ensure that they are safeguarded against potential threats. In India, several cities have made tenant background verification mandatory by law, recognizing the importance of this service in ensuring the safety and security of their residents. As responsible citizens, it is our duty to educate people about the necessity and benefits of tenant background verification. By conducting background checks, landlords can identify red flags such as criminal records, prior evictions, or financial issues that may increase the likelihood of rent defaults. At the same time, tenants can also benefit from the process as it provides them with a credible record of their rental history, which can help build trust with potential landlords. Moreover, tenant background verification can help establish transparency between landlords and tenants and prevent misunderstandings or disputes. Overall, it is a valuable tool in promoting a safe and harmonious community, and it is essential that more people are made aware of its importance.

Being a landlord is not an easy task. While rental investment can be a great source of passive income, it is challenging to find good tenants who will take care of your property, pay rent on time, behave well, and avoid drug abuse. Without knowledge of a prospective tenant's history or intentions, it is impossible to determine if they are a good fit for your property. Landlords have little choice but to rely on impressions or word-of-mouth interactions when letting a tenant in. Unfortunately, this can be a recipe for disaster, as problematic tenants can easily seep in, pretending to be good and causing the landlord a lot of trouble later.

To help landlords address these concerns but in a way, they understand and resonate best, we launched the #TheSearchIsOnwithFactSuite campaign. The campaign tells the story of Raghav, a landlord who meets a variety of prospective tenants when he lists his property for renting again. However, Raghav partners with FactSuite to find a good tenant, and the campaign follows their journey. Raghav is a personification of every Indian landlord who is tired of bad renting experiences and tenant fraud and lies.

Throughout the campaign, we highlight various red flags in prospective tenants that Raghav identifies. These red flags help the audience understand why certain signs matter and how they can protect their rental investments. We conducted extensive research and analysed an array of news articles to determine the types of frauds that commonly plague landlords and their rental investments. Each episode in the campaign is grounded in truth and provides landlords with the awareness they need to make informed decisions.

Our campaign centres around tenant background verification, which is crucial for landlords looking to protect their rental investments and ensure a hassle-free rental experience. Our motto is simple: Rental investments are priceless, and so is your peace of mind. We have received many esteemed testimonies from clients who have made hassle-free rental experiences with our Tenant Verification Services, and we want these voices to echo wide!

In conclusion, our #TheSearchIsOnwithFactSuite campaign aims to educate landlords about the importance of tenant background verification and help them make informed decisions when renting out their properties. With the increasing rates of fraud and crime in metro cities, it is crucial to take every step possible to ensure the safety and security of your rental investments. With FactSuite's Tenant Verification Services, landlords can have peace of mind and a hassle-free rental experience.

If this blog got you curious about our #TheSearchIsOnWithFactSuite campaign, don’t forget to check our social media handles to get a glimpse of it - Click here!